The “Existence Gap” Trap: Why Your Weekend Webinar Won't Master AI Search (And Why We Need a National Strategy)
Mastering Generative Engine Optimisation for AI Search If you have been browsing LinkedIn or tech forums recently, you have likely seen the ads: a flashy "weekend webinar" promising to teach you the "secret tricks" to dominating AI search results on ChatGPT, Claude, or Perplexity. They promise that for a small registration fee, you can learn to game the algorithms that are rapidly replacing traditional search engines. Here is the hard truth: You are being sold a map to a city that doesn't exist. The emerging field of Generative Engine Optimisation (GEO) is not about "tricks." It is a complex computer science discipline rooted in "Cultural Encoding" and "Data Moats",. The gap between what these webinars sell and how Large Language Models (LLMs) actually work is so vast that it requires immediate government intervention to protect aspirants and a complete overhaul of how we educate the workforce for the AI era. The Illusion of the ...